Transformation and coaching services for product teams of all sizes and stages
Hot Soup helps organisations deliver better products by embracing AI tooling, coaching empowered teams and focusing on real outcomes.
Why Most Product Transformations Fail
100-slide decks don’t change how teams build.
Top-down transformation rarely sticks.
Executive workshops don’t trickle down to the people doing the work.
Mindset change is critical — but not enough on its own.
Failure is quietly buried, not learned from.
Real progress can’t wait 6 months for a pilot to end.
The result:
Wasted money. Burned-out teams. Great people made to feel useless.
Make Change. Make Soup.
We help product teams deliver real transformation by:
Mobilising the doers — the people closest to the work.
Creating a culture of empowered evangelism, where change spreads from within.
Making transformation feel beneficial from Day 1.
Coaching in the open — learn by doing, not watching.
Getting better by experimenting: Cook, serve, taste, adjust.
The result:
Higher ROI from work that actually ships and sticks and stronger team cohesion, retention and satisfaction
Make CHANGE. Make soup.
Recipe Book
For teams just getting started
What we bring:
Frameworks that work
AI-augmented practices
Tools to kick-start momentum
Coaching that meets you where you are
Think of it as your starter kit — the foundational ingredients for great soup, with guidance on how to cook it right.
Cook Together
For growing teams ready to level up
What we bring:
Embedded coaching and facilitation
Hands-on AI enablement
Outcome-focused rituals and review
Velocity, confidence, and clarity
This is collaborative cooking — side by side at the stove, improving the recipe while serving real meals.
REady, Steady, Cook
For founders who want to move fast
What we bring:
End-to-end delivery
Cross-functional product team
Coaching and enablement built in
Transition plan so you can take the reins
We don’t just cook the soup — we clean the kitchen, label the ingredients, and leave behind a team who can do it again.
We are domain agnostic, grass roots and outcome obsessed
Embrace bad Soup
Learn by doing. The only way to make great soup is to learn from worse soup.
Cook, serve & learn
Improve the ingredients, the recipe and the kitchen.
Taste more Soup
Openness to changes starts with us and is evangelised across the organisation.
Yes Chef
Mutual respect and team work - servant leadership in the kitchen.
Make CHANGE. Make soup.
People Focused change by
Ready to start making real progress?
We love this topic and love speaking with organisation about this topic. Let’s explore where there is value lost in your organisation and how to get at it.